TimesJobs.com and MagicBricks.com the e-recruitment and real estate portals of TBSL have attained Leadership positions in their respective categories in India. According to the global leader for online media measurement comScore, both the websites have been at the top of the leaderboard in terms of number of visitors to the websites.
According to comScore, TimesJobs has been ranked number one for the third consecutive month, in terms of the total number of ‘unique visitors’ it attracted on to its website. It stood ahead of its closest competitor, Naukri.com, by 2 lakh unique visitors, for May. Unique visitors are the estimated number of people who visit any content of a website during a particular period.
Vivek Madhukar, Sr. VP, TimesJobs.com, said, “We launched a host of innovations that have greatly enhanced user experience over the last few months. I am pleased that comScore has also declared our leadership and substantiated our position, as India’s number one job portal.”
Among its many innovations, TimesJobs.com has been pursuing an aggressive mobile and social convergence strategy. It has launched a slew of features such as the TJ mobile app, the work-portfolio showcase of “GlobalConnect”, chat messenger job search and apply feature of “job talk”, sharing jobs via twitter, facebook, email which allow for a seamless integration of searching, applying, and sharing career opportunities.
Speaking of their TimesJobs.com experience, Ritu Raj Sharma, Director of Techs To Suit, Inc said “We have seen a consistent improvement, more so in last few months, in the number of quality candidates matching our requirements, as well as in the site features and ease of use.”
Agreed Charu Saini, HR, Innovions Consulting Pvt. Ltd saying, “TimesJobs.com delivers. Prior to discovering TimesJobs.com, we as a company never had trust on job portals. I think they have the most active resume database & that is what make them best. Thanks for making our recruitment process so smooth.”
MagicBricks.com, on the other hand, widened the gap between itself and the other players in the online property space not only on account of generating the most number of unique visitors but also in terms of the total time spent on the portal and on total visits. Data released by comScore showed that MagicBricks clocked unique visitors of 11.49 lakh in May against 7.15 lakh for IndiaProperty.com. In terms of time spent, MagicBricks was at 11.22 million minutes and ahead of 99acres, which is No 2 at 9.96 million minutes. On total visits, MagicBricks measured 18.47 lakh visits as against 14.32 lakh visits for 99acres.
Sudhir Pai, Business Head, MagicBricks.com, said, “We have constantly endeavoured to focus on user experience and engagement and the latest rankings by comScore and Vizisense are a testimony to this fact. The total visitors and the time they spend on MagicBricks is a direct correlation to our focused user engagement efforts through innovative features that we have launched in the last few quarters and the rich real estate content that we have brought on the site.”
Said Santosh Naik, MD & CEO of Disha Direct “I would like to congratulate MagicBricks.com for being rated as the biggest real estate portal in India by ComScore & Vizisense. They have been coming up with highly innovative services for the property seeker and for the developers. But over the last 6 months, the kind of user connect initiatives they are coming up with such as Open House, GuruTalk, Property Trends have taken the entire concept of property portal to a whole new level. Their No.1 position in the space is testament to their efforts in growing the category in India.”
MagicBricks was helped by initiatives such as OpenHouse and Guru Talk, which allows users to put their property-related queries to experts and obtain their guidance. Said Abhishek Rastogi, a property buyer “From providing just a list of properties, MagicBricks has now started to provide me useful inputs and guidance on where to buy and at what price – that’s invaluable! ”
R Sundar, CEO of Times Business Solutions Ltd. commented “The comScore results are not only an affirmation of our constant efforts but also a testimony to the strength of our TimesJobs.com and MagicBricks.com brands. We expect to build on our leadership position in the coming months with a host of new initiatives.”