"Zenith Optimedia has been awarded the prestigious ‘Times Business Solutions’ Account, and Letters of Intent have been exchanged between the two organisations."
Zenith Optimedia has been awarded the prestigious ‘Times Business Solutions’ Account, and Letters of Intent have been exchanged between the two organisations. Zenith Optimedia will be Times Business Solutions’ Agency for all Traditional Media and will be handling the media planning, buying and advertising releases for some of India’s leading online classified brands such as TimesJobs.com, SimplyMarry.com MagicBricks.com, and The Global Ad Booking Engine – Ads2Book.com. Speaking of the new association with Zenith Optimedia, Mr. R. Sundar, President, Times Business Solutions said, "We are very pleased to have Zenith Optimedia on board, as our Media Buying Agency and have great expectations from them. Zenith Optimedia has the potential of leveraging our innately strong brands, consolidating our No.1 position in e-recruitment and online real-estate, and providing that final thrust to make us leaders in online matrimonials and across all our other businesses." "Zenith Optimedia won this account, post a five-agency pitch. Sound strategy based on consumer and category understanding and a strong focus on ROI are what tipped the scales in their favour. The Traditional Media spend for Times Business Solutions is worth Rs. 50 Crores, of which, 15 Crores will be allocated to television and radio." added Mr. Rajeev Gaur, VP, Times Business Solutions. Commenting on this partnership, Ms. Ambika Srivastava, CEO, ZenithOptimedia India said, "We are looking forward to handling this valuable account. The ‘Times Business Solutions’ brands – TimesJobs.com, MagicBricks.com, SimplyMarry.com & Ads2Book.com are operating in an exciting domain that offers us the opportunity to do some exciting work." The Times Business Solutions’ Brands are already a force to be reckoned with, TimesJobs.com has wrested the leadership position, from its decade old competitor in just over 3 years of its launch, becoming India’s No.1 Job Portal. The superior features and unique benefits offered by TimesJobs.com to corporates, recruiters and candidates, in addition, to being the originator of the Job-Fair concept in India, has made TimesJobs.com one of the largest e-recruitment services organisations in India and a brand of formidable reckoning and repute. MagicBricks..com has attained the No.1 position in the online real-estate space, in just 9 months of its launch and adjudged as the most preferred property site in India, by independent surveys. SimplyMarry..com was adjudged having with the best practices of any matrimonial site in a recent study of 121 most popular websites in the country by independent online research firm JuxtConsult. In the same study, all three of these websites were adjudged as among the Most User-Friendly websites in the country. Ads2Book.com is the only Net to Print, publication neutral, global booking engine, where users can log on and book print classified ads in over 18 partner publications covering more than 1,000 editions. Smart Hire is the full service recruitment solutions provider of the group that enables clients to increase their business efficiency by reducing time and cost spent on recruitments. Times Business Solutions has pioneered ground promotions such as Job Fairs, Swyamvars and Property Bazaars and even launched unique "Click and Mortar" Good Life Centres, which will be taken across the nation, in an effort to promote the development of Internet usage in India and Times Business Solutions as the medium of choice across the country.