As with all rapidly developing economic centres, a fair chunk of property buying happens through “New Projects” i.e. homes that are first-sale and bought directly from the developers (or channel partners).
May 2012: In a survey conducted by MagicBricks, about 68% of prospective property buyers polled had intended on purchasing property in the suburbs. With amenities, security & social infrastructure emerging high on user priority lists.
About 45% respondents voted social infrastructure as the most important factor while choosing a property. This includes schools, hospitals, and institutes of higher education, shopping and entertainment facilities. Security includes guards, CCTVs & gated communities. Amenities include water and power supply, power back-ups, good quality roads, sanitation & waste management, plus lifestyle amenities such as Club House, Swimming Pool, Children’s Play area, etc. The brand name is of immediate importance for buyers today; it was pointed out in another MagicBricks.com survey, that 78% buyers wish to purchase an apartment from a reputed developer and 15% are open to buying from regional developers.
“Users looking for New Projects have needs which are quite different from other property seekers– they look for amenities, payment plans, investment opportunities, quality of developer, possession dates, etc.” Sudhir Pai, Business Head of MagicBricks.com added, “We’ve launched the New Projects section in response to their needs and our section offers features which allow a user to search basis these unique fields.”
In order to fulfill this considerable demand for a wide range and variety of new residential options available in the form of Projects and Townships in and around the metro cities, MagicBricks.com has launched an exclusive “New Projects” Section – http://www.newprojects.magicbricks.com
Gathered inputs from a host of surveys, user behaviour studies & feedback from MagicBricks.com’s substantial user base, have been distilled to provide insights. These insights that have led to a host of innovations that were lacking in the online property space, but in hindsight, add tremendous value to users.
Some of these newly introduced innovations include –
- The Geo-Synced Starting page – Less Searching
The starting page is automatically geo-synced to the user’s currently location, and new projects in the vicinity are displayed automatically.
- The Refine Search Filters – Easier Shortlisting
With just the broad category type and the required city fields filled – the user is able to refine his search based on –
- Basic Criteria
- Property Type (Apartment/Plot/Villa)
- Budget Range
- Advanced Criteria
- Developer’s Name – the specific builder of interest
- The No. of Bedrooms desired
- Choose basis Amenities Available
- The Iconizations of Amenities – Quick Reference
Icons on each Search Result allows users to get details such as Central RO Water System, Vaastu Compliance, Security, Parks, Power Back Up, Reserved Parking, Visitor Parking, etc. without opening multiple pages.
The user can quickly choose between Projects and zero down on what suits them
These are some of the features that the New Projects Section empowers users with – unparalleled ease of access to ‘the best projects available from the best builders’.
“The New Projects section has been launched with 2400+ Projects across the major cities of India and is the largest pool of projects available on any site, thereby allowing unmatched choice for the user”. concluded Pai.