Launches
SimplyMarry.com has been striving to make the match-making process a pleasure to be enjoyed rather than a duty to be endured. Simplifying the match-making process is the reason behind pioneering MatchTech™ – a simple solution, based on extremely complex algorithms and computational intelligence.
For the First Time in the World, in the match-making space has anyone been able to give a combined score out to 2 unrelated criteria.SimplyMarry.com’s MatchTech™ score is derived from the astrological match as well as the physical and socio –economic match. Others have independently generated matches based on astrology or physical & socio economic criterion – but never both together.
SimplyMarry.com’s MatchTech™ not only computes matching profiles based on the User’s own profile and her idea of an “ideal” match but also incorporates environmental factors and usage analysis. Factors such as, profiles viewed, profiles contacted, people who viewed your profile, people who contacted you, contact requests accepted AND rejected from Both sides, activity recency, age and usage chronology, are just some of the plethora of factors that are used in computations to create an Intelligent MatchTech™Profile for the user.
Speaking about the revolutionary technology, Mr. Nilanjan Roy, Business Head, SimplyMarry.com explained, ”Using a multitude of factors including user input, environmental factors and behavioral analysis – A User’s Intelligent MatchTech™Profile is created.
We have developed, fine-tuned and tested MatchTech™ over the past 2 years and as part of our strategy to Simplify Match Making, we have developed an intuitive and refined engine that provides results that are not only aspirational, but relevant and realistic as well.”
MatchTech™ is further enhanced with ICRS (pat. pend.) to determine the match of a couple blending the old & the new and providing a unique facet of a match unrivalled in online matrimonials.
The ICRS (pat. pend.) (Intelligent Cross Reference Scoring) System calculates a match based on the date & time of birth and place of birth of both the boy and the girl. Using this information the system calculates a match ratio based on eight parametric astrological quanta.
The ICRS(patent pending) System then combines this astrological score with the weighted score derived from other user information, such as the kind of profiles he or she is searching for, the profiles he or she has been contacting and profiles who are getting in touch with him or her.
The ICRS score is computed based on the profiles’ information, search logs and astrological information and also weighs the score across timeframes giving greater relevance to what is recent and gradually reducing weightage as the data points age.
With MatchTech™ users can gauge a match and choose, their perfect partner, even before making contact.
“The power of ICRS and MatchTech is the Intelligence that goes into the engine to compute a single comprehensible score based on extremely diverse and unrelated measures” Mr. Roy summarized while presenting the Advertising creatives for MatchTech™.
With MatchTech™ users can gauge a match and choose, their perfect partner, even before making contact.
How to use MatchTech™
- Login to SimplyMarry.com
- Perform a search as per your criteria.
- A profile list of brides/ grooms will result
- Simply click on the MatchTech™ icon
beside the user’s profile – And Voila!
